Google Ads built around booked estimates, not clicks
Fence clicks are expensive and getting more so. The difference between a profitable account and a money pit is rarely the bidding — it is keyword discipline, matching landing pages, and what happens in the first minute after the lead comes in.
How we build the account
Intent-first keywords
We bid on people ready to buy — 'fence installation near me', 'vinyl fence contractor', 'fence company [city]' — and aggressively exclude repair-only, DIY, materials, and jobs-board searches.
Service-area discipline
Radius and zip targeting matched to where your crews are actually profitable, so you stop paying for 90-minute drives.
Landing pages that match the search
A homeowner searching vinyl fencing lands on a vinyl page with photos, a range, and a form — not your homepage.
Call tracking on every campaign
Calls are recorded and attributed, so you know which keyword produced the job, not just the click.
Speed-to-lead wired in
Ad leads flow straight to a real person who calls and texts within minutes. Paid clicks are far too expensive to let go cold.
Reporting in dollars
Spend, leads, booked estimates, closed jobs, cost per job. If a campaign cannot show a booked estimate, we turn it off.
Where fence ad budgets leak
Before we recommend spending a dollar more, we look for the money already being wasted. In most accounts we review, a meaningful share of spend is going somewhere it should not.
- Broad match with no negative keyword list, buying repair, DIY, and materials searches
- Ads pointing at a homepage instead of a page about the fence they searched for
- Conversions counted as form fills, with nobody checking whether they were contacted
- Ads running at hours and in zip codes the business cannot profitably serve
Want a second opinion on your ad spend?
Send us read-only access and we will tell you where the waste is — no pitch required.