Results
We report in numbers you can verify in your own CRM
Plenty of agencies open with screenshots you have no way to check. FenceRise is a focused, growing practice, and we would rather show you exactly what we measure — and prove it on your own data first — than publish numbers you cannot audit.
What we report every month
Median lead response time
From lead created to the first call or text from a real person. Target: under five minutes.
Contact rate
Share of leads that were actually reached, not just called once. Target: 90%+.
Lead-to-estimate rate
Share of leads that turn into a booked estimate on the calendar.
Cost per booked estimate
Total channel spend divided by estimates booked — the number that matters more than cost per lead.
Close rate
Estimates that become signed jobs, tracked by lead source and by estimator.
Cost per job & revenue by channel
What every dollar of marketing returned, by source, month over month.
Prove it on your business first
The free lead-response audit is the fastest way to see whether we know what we are talking about. We submit a test lead through your own website and place a test call, then send you:
- →Your actual response time, timed to the second
- →What happened after the first attempt — if anything
- →A recording of how the call was handled
- →An estimate of the revenue that gap is costing you each month
It is free, it takes us about a day, and you keep the findings whether or not you work with us.
Run the numbers yourself
Our calculator estimates the revenue leaking out of slow follow-up, using your own lead volume, job value, and close rate.
Open the free calculatorGet your free lead-response audit
Tell us your website and phone number. We will show you what happens to a real lead today.