Start with the map pack
For fence searches, the three map results take most of the clicks. Your Google Business Profile — correct categories, full service list, real service area, weekly photos of finished jobs — moves the needle faster than anything on your website.
Then build real pages
- →One page per fence type you install: wood, vinyl, aluminum, chain link, composite
- →One substantive page per town you genuinely serve, with local projects and photos
- →Price ranges, install timelines, and permit notes — the things homeowners search for
- →A form and a phone number visible on every page
Reviews are ranking factors
Volume and recency both count. Asking every completed customer, every time, beats any clever on-page tactic. Two reviews a week compounds into local dominance within a year.
Realistic timelines
Local SEO is a 3–9 month channel. Anyone promising page one in 30 days is selling you something. That is why we usually start fence companies on fast follow-up and paid search: those book estimates in weeks and fund the SEO behind them.
